Pivot Hell?

November has probably been one of our slowest months in terms of progress.

Why? Our primary focus has been identifying a true "hair-on-fire" problem in the real estate client management space—something so urgent and painful that realtors can’t afford to ignore the solution. After our first launch fell short of expectations, we’ve spent the past month going back to the drawing board. The challenge? Despite conducting 50 discovery calls, we’ve pinpointed one primary use case but we’re still uncertain if it qualifies as a "hair-on-fire" problem.

We have a clear understanding of how our solution could seamlessly integrate into realtors' workflows, and our goal is to become a simple, effective tool that excels at one specific use case. However, the urgency of this use case remains unclear, which is why we are actively conducting more discovery calls to gain clarity. It’s frustrating, but we understand this is all part of the messy yet essential zero-to-one journey.

This idea of going from zero to one is something I saw with Kalshi most recently:

Kalshi, a YC-backed company founded six years ago (which everyone thinks is an overnight success today), just had its first major breakthrough during the recent elections after navigating intense legal challenges to create regulated prediction markets.

All these case studies of companies going from zero to one share a common thread: uncertainty, resilience, and patience are integral parts of the journey. What often looks like an overnight success is, in reality, the culmination of years of trial and error—iterating from one idea to the next until something finally clicks. We aim to follow a similar path (hopefully faster) and eventually reach that pivotal moment. We’ve identified the right people to help—our target audience—but solving their problem requires time, persistence, and focused effort.

For now, our strategy is simple: maintain customer discovery, focus on our main use case and a few potential problems, and actively invalidate what doesn’t work. The goal is to chip away at the noise and isolate the core issue that realtors face.

This was a tough month, no doubt about it. We’ll keep moving forward because we know the breakthrough comes when you keep showing up.

Here’s to finding a little more clarity and turning things around.